Consumer-Controlled Data Focus of Thursday Webinar

The California Mortgage Bankers Association is hosting a webinar on Thursday, April 16, on how consumer-controlled data drives decision-making during these unprecedented times.

The webinar will look at what data aggregation is, how the data drives the mortgage process, and will discuss what data consumers are willing to share.

John Seroka, the chair of the California MBA’s Technology and Marketing Committee, says the purpose of webinars like this is to “support the development and dissemination of new technologies and marketing strategies that the mortgage industry really needs to think about and embrace.”

This webinar will feature presenters Brian Vieaux, a CMB who is president of FinLocker; Kevin Peranio, Chief Lending Officer for PRMG; and Paul Diegelman, VP of Digital Payments and Data Aggregation from Fiserv.

The webinar had been scheduled for March, but it was pushed back as companies switched to a remote business practice. According to Vieaux, the delay for the webinar will be beneficial for attendees.

“We’re going to be talking about consumer-controlled data in a specific use case for today’s environment,” Vieaux said on a Zoom call with Mortgage Media. “Essentially, prospective mortgage customers aren’t able to engage on a face-to-face basis with their real estate agent or their originator today. And so, using data and having the consumer be in control of that data is probably more relevant today as a business practice than it was certainly 30 days ago and definitely 60 days ago.”

Vieaux said to topic is especially important today, as business practices will change as a result of our current work environment. “I think we’re going to come out of this quarantine, this work from home, this remote environment, with consumers who are going to be generally more open and accepting to technology,” he said, pointing to tools to house data, manage finances, and then use that data to transact. “I think if nothing else, this crisis is going to create a new wave of eCommerce that that hasn’t existed.

Register for the webinar here: https://attendee.gotowebinar.com/register/9190908261561726733