The Home Ownership Journey
With numerous resources available in the smartphones at their fingertips, today’s homebuyer has more access to insights behind the mortgage process than ever before. Although this information can help empower the homebuyer, it is important that they still communicate with a mortgage expert who can assess their goals and financial needs while leading the way through the homebuying process.
For years, mortgage lenders have helped borrowers throughout the mortgage process by offering them critical guidance, education and support as they look to purchase a home. Where some lenders fall short however, is in identifying and crafting a path for the borrower to achieve the Real American Dream – debt-free homeownership.
In today’s environment, debt-free homeownership can lift a large financial burden off homeowners’ shoulders. With lower rates, many are considering looking for a home, but they need support to ensure they are making a strategic financial decision. While some people’s journey to debt-free homeownership may be longer than others, lenders can help borrowers in a few ways that will set them on the path to success.
Tapping into Digital Tools
The homebuying process can be complicated and difficult to follow – especially for first-time homebuyers. With limitations on face-to-face interaction, lenders have to rely more on the tools at their disposal to guide borrowers.
One expert method for helping borrowers better understand their mortgage options is through custom reports and analytics that allow the comparison between loans and financial scenarios. Rather than focusing on interest rates, lenders should approach borrowers’ finances holistically to help them understand the ins and outs of mortgages. Also, lenders can map out different scenarios and introduce borrowers to tools that improve how they search for a home. Through these reports, borrowers can make smarter decisions and see the costs and benefits of each option. From there, the lender can adjust the program to better fit the borrower’s individual financial needs.
Additionally, educational webinars can provide a great value to homebuyers. These webinars breakdown the mortgage process into digestible bits of knowledge for borrowers to be able to approach the process with greater peace of mind because they know what to expect.
Though the mortgage industry has made significant advancements by providing these resources to homebuyers, nothing compares to the mentorship an experienced lender can offer.
Mentorship to Homeownership
Knowledgeable lenders can answer questions and offer guidance, but most importantly, they can be a support system during an emotional, complex process.
Creating a solid relationship between the lender and borrower is essential so the borrowers are more open to considering all potential options. This open-mindedness will encourage more thoughtful and strategic decisions that ultimately set them on the path to debt-free homeownership.
Lenders must offer their borrowers guidance through the heart of a teacher, requiring patience and preparation. When purchasing a home, there is more to consider than basic loan product distinctions – borrowers need their long-term financial goals considered so they can decide what is the best fit for them. Throughout the homebuying process, borrowers’ decisions could easily be swayed by emotion, so reports and guidance can keep borrowers on track to avoid overspending or buyer’s remorse.
Furthermore, a mentor wants to see their mentee succeed. Lenders who position their borrower well through upfront underwriting help them gain more negotiating power in the homebuying process. A borrower who is considered reliable can close on their home weeks faster than other homebuyers. Marketing borrowers as trustworthy can help them win the bidding war and ensure they get the home of their dreams.
In today’s fluctuating economy and fast-paced digital world, borrowers can end up feeling lost and uncertain of how to approach the path to debt-free homeownership. Lenders who make an effort to establish strong relationships with borrowers by educating them and building trust will offer their borrowers a smoother homebuying experience. These types of mentoring relationships can take more time and effort to build over standard lender-borrower relationships, but they will lead to more peace of mind for the borrowers and the first steps towards building lasting relationships.
Difficult financial seasons can teach lessons that help everyone learn that even if they can’t achieve their financial goals now, they will be better prepared in the future. By taking the time to get to know borrowers, their goals and their needs, lenders can position borrowers to make the best decisions for their future so that they may attain the Real American Dream of debt-free homeownership.
By Matt Clarke, CFO and COO of Churchill Mortgage